TechMarketView Webinar – Making Green from Green: Is there revenue from the sustainability agenda?

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  • Green from Green
     October 14, 2021
     9:30 am - 10:15 am

As organisations take action today to carry out business in a way that will not compromise future generations, the commitment to sustainability is both high stakes and high profile. But if delivering on sustainability agendas is all cost and no business benefit the outcome will be sub-optimal in all areas. Only a few years ago sustainability and financial success were considered to be opposing goals, but a shift has been occurring among socially responsible organisations around the concept of the triple bottom line – People, Planet and Profit. There is now evidence that the “Office of Sustainability” is becoming an increasingly powerful influence on enterprise buyer behaviour.

This evolution in corporate thinking is not only intensifying the competitive pressures on software and services suppliers to accelerate the greening of their own operations, but also creating a new source of demand for tech-driven propositions which enable customers to realise their triple bottom line ambitions. It is also leading vendors to upgrade their existing offering portfolios to better serve the sustainability agendas of their clients. In this webinar we discuss the nature of this emerging market opportunity and explore how the supply side is gearing up to tap into the revenue streams that could flow from it.

Speaker bios:

Angela Eager

Angela Eager joined TechMarketView in June 2011 and is a Research Director for TechSectorViews, focused on the Software market & Emerging Technologies.

A respected industry analyst with over 20 years’ experience assessing the IT market, Angela is known for her in depth knowledge of the business enterprise applications sector and as an early commentator on SaaS and cloud developments.



Duncan Aitchison

Duncan Aitchison joined TechMarketView in October 2017 and is a Research Director for TechSectorViews, focused on the Application Services segment & Business & Commercial models.

A respected industry commentator with more than 30 years’ experience in IT services, he is known for his in-depth knowledge of the outsourcing and SI markets, most notably the application services segment.